Highly targeted, direct Web marketing - in many ways, was the original promise of the Net. As for print media, with low-cost print technology constantly advancing, personalized direct mail will quickly become, “the norm”. 

So what will the future of direct marketing look like? Targeted, integrated media campaigns. 

With PMC, you can integrate personalized direct mail with personalized websites – like one university did. The result? They saw qualifying inquiries from the personalized websites at rates ranging from 16% to 50%.

›› Click here to take an online tour of their integrated campaign.