E-mail and Direct Mail: An Awesome Alliance
"...as you integrate e-mail and direct mail, you'll learn more about the similarities and strengths of your prospects..."
--SAM Magazine, July/August 2001

College Recruitment from a High School Senior’s Point of View
"...if it's big, colorful, and original, it's great. If it comes often, but not too often, it's even better. If it allows me to step on campus without ever leaving my bedroom, it's perfect."
--College Board Online

The Promise and Payoff of Web Site Personalization
Can you say "sticky"? Personalized information and a sense of community can really keep users staying longer and coming back again and again.
--SAM Magazine, September/October 2000

E-mail to Die For
"...Personalized content is the key that makes an e-mail message truly compelling."
--SAM Magazine, January/February 2001

An Integrated Campaign Pays Off for PropertyFirst.com
"...thanks to an intense, integrated campaign of direct mail, telemarketing, and email marketing, the company was able to nearly double its database and up the usage rate to almost 25 percent."
--Click Z Today, 4/12/01

Fundraising: Tips for Using Email
"...Email, mail lists, Usenet and other message-based communication mechanisms are a valuable part of any online charity's toolkit."
--The Internet Nonprofit Center