October 3, 2005

Mr. Bob Beilfus, President
Personalized Marketing Communications, Inc.
85 AirPark Drive
Lynchburg, Virginia 24502

Dear Bob,

I commend you and your staff on the first-class treatment you have provided to the University of Dayton's enrollment management division and now for me in my new position at St. Mary's University in San Antonio, Texas. During our long relationship, you have handled us as if we were your only client. While I realize that we are among many, your staff has always reacted as if our project held the greatest importance.  

While I do consider price to be an issue when selecting a vendor, my foremost concern is with receiving a quality product. You have successfully delivered on both ends. I believe you share my high level of expectation.

I am happy to serve as a reference for PMC. Your willingness to embrace new technologies and develop avenues for your clients to achieve success is outstanding. I recommend the use of your services to potential clients throughout a spectrum of industries.

Best wishes for continued success.

Sincerely,
Suzanne M. Petrusch
Vice-President of Enrollment 
St. Mary's University